Vidyanand Choudhary
Professor, School of Business
Paul Merage School of Business
Paul Merage School of Business
Ph.D., Purdue University, Management (MIS)
M.S., Purdue University, Industrial Engineering (Operations Research)
M.S., Purdue University, Industrial Engineering (Operations Research)
University of California, Irvine
Room 3201, SB1
Campus Dr
Mail Code: #3125
Irvine, CA 92697
Room 3201, SB1
Campus Dr
Mail Code: #3125
Irvine, CA 92697
Research Interests
Generative AI, Responsible AI, AI and creativity; Analytics, Recommender Systems and Search tools; Marketing strategy, product design and pricing of technology products;
Websites
Research Abstract
Vidyanand ("VC") Choudhary is a professor of Information Systems and the Director of International Programs. He is an authority on competitive strategy for technology products and AI. His research interests are in the economics of information systems; business impact of AI and Machine Learning; Boosting creativity and innovation; use of recommender systems and search tools; impact of technology on corporate governance; marketing strategy and pricing of cloud and SaaS products; and pricing and product line design of information goods.
His research has been published in several top-tier journals including Management Science, Information Systems Research, MIS Quarterly, Production and Operations Management Journal and the Journal of Management Information Systems.
He currently teaches courses on data management, AI and machine learning; and global business strategy.
He has served in a variety of other roles including Senior Associate Dean (Faculty Dean), Associate Dean of Undergraduate Programs, and Faculty Chair.
His research has been published in several top-tier journals including Management Science, Information Systems Research, MIS Quarterly, Production and Operations Management Journal and the Journal of Management Information Systems.
He currently teaches courses on data management, AI and machine learning; and global business strategy.
He has served in a variety of other roles including Senior Associate Dean (Faculty Dean), Associate Dean of Undergraduate Programs, and Faculty Chair.
Professional Societies
Institute for Operations Research and Management Science
Association for Information Systems
Link to this profile
https://faculty.uci.edu/profile/?facultyId=4916
https://faculty.uci.edu/profile/?facultyId=4916
Last updated
09/09/2024
09/09/2024